Luke Girgis
Luke Girgis is an Australian operator, investor and founder based in Sydney.
He is best known for founding and running The Brag Media, the Australian publisher of Rolling Stone and Variety, which he built into the country's largest youth media company and sold to a public company in 2024. Before media, Luke spent more than a decade in artist management and the record industry.
After The Brag Media, he ran the gourmet e-commerce business Providoor through a two-year turnaround, taking it from a $400,000-a-month loss to breakeven. Luke also runs Be Like Children, an artist management company representing creators including Simone Giertz and Anderson Burrus, and publishes The Black Hoody, a publication and podcast for music and comedy executives, managers, and agents. He also co-owns an early learning centre in Sydney and invests in early-stage technology companies.
He is the founder of operationalise.ai, where he and his team help executives rebuild the operating model of their business around AI workflows. This is his first book.
Luke lives in Sydney with his family.
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