Book
Amazon Bestseller. Top 20 on the Amazon charts. Peak position #18.
Press resources
Luke Girgis and Death to the Org Chart.
Approved background, assets and topic angles for interviews, podcasts, newsletters and media coverage.
Amazon bestseller Death to the Org Chart reached the Top 20 on the Amazon charts before launch, peaking at #18 in a category chart. It is Luke Girgis's operator manual for founders, CEOs and senior operators rebuilding recurring company workflows around AI.
Author
Luke Girgis is an Australian operator, investor, founder of Operationalise.ai and author.
Angle
AI workflows, operating drag, headcount leverage and business turnarounds.
Boilerplate
Short bio.
Luke Girgis is an Australian operator, investor, founder of Operationalise.ai and author of Death to the Org Chart.
01
Author background
Founder of The Brag Media, operator behind the Providoor turnaround, and founder of Operationalise.ai.
02
Core idea
Operating drag is the structural cost of slow decisions, manual coordination and avoidable headcount.
03
Method
Audit, Architect, Activate and Accelerate: the workflow-first sequence from the book.
04
Amazon Bestseller
Top 20 on the Amazon charts. Peaked at #18 in an Amazon category chart on 13 August 2026.
Interview topics
Useful angles.
Luke can speak to operating leverage, AI workflow design, business turnarounds and why org charts are becoming outputs of work design.
AI at work
Why AI projects stall when they are treated as tools instead of rebuilt workflows.
Turnarounds
What the Providoor turnaround taught about cost, workflow and decision speed.
Operators
Why founders and CEOs should start with the work itself before hiring another layer.
Book release
Death to the Org Chart launches August 20.
For release updates, join the notification list on the book page.