Across the businesses, artists and investments described in the book, Luke runs the executive workload through an agent on a Mac Studio in his office. He talks to it through Telegram, as he would message a person.
Before the day starts
At six each morning, the agent triages Luke's inbox against a written priority file. It drafts replies to messages worth answering, flags the items Luke needs to handle and prepares a one-page brief for every external meeting on the calendar.
The first two hours of administrative work are prepared before Luke opens his phone. The output still waits for his review where judgement or tone matters.
During the day
Luke describes sending tasks in plain language: schedule a meeting and prepare an agenda, draft a reply in his voice, transcribe a video, search meeting notes or find an earlier commitment in email.
Every fifteen minutes, the agent checks the written priority file. New information connected to investors, artist negotiations or current deals is surfaced with a recommendation.
The job is to reduce searching, remembering and chasing so attention stays on decisions.
Company-owned context
The important detail is ownership. Luke's human Chief of Staff uses the company system instead of bringing a private agent stack.
Briefs, competitor analysis, brand strategy and board preparation stay inside the shared system with topic-level access. The work compounds for the company, and the capability remains when a person changes seats.
Cost and boundary
The setup described in the book costs about A$200 a month, including the model subscription. Luke compares that with executive-assistant roles he has hired at roughly fifteen times the cost.
The workflow does not own judgement. It prepares briefs, drafts and follow-ups. Sensitive decisions, external commitments and final accountability remain with Luke or the relevant operator.
The intended result is specific: the bottleneck in the week moves away from admin, integration and chasing, and lands on the executive's own judgement.
Run the test
Add up the executive assistance and administrative support around the leadership team. List the repeated inbox, diary, briefing and follow-up workflows that consume the most time.
Choose one workflow to build with company-owned accounts, written priorities, narrow access and a clear human approval boundary.